Monday 23 February 2015

Inside The Food Industry: The Surprising Truth About What You Eat

…You might find it all too easy to resist the lure of a turkey drummer, a ready meal, a “fruit” drink or a pappy loaf of standard white bread. You might check labels for E numbers and strange-sounding ingredients, boycotting the most obvious forms of processed food. And yet you will still find it hard to avoid the 6,000 food additives – flavourings, glazing agents, improvers, bleaching agents and more – that are routinely employed behind the scenes of contemporary food manufacture. That upmarket cured ham and salami, that “artisan” sourdough loaf, that “traditional” extra-mature cheddar, those luxurious Belgian chocolates, those speciality coffees and miraculous probiotic drinks, those apparently inoffensive bottles of cooking oil: many have had a more intimate relationship with food manufacturing than we appreciate.
When you try to dig deeper, you hit a wall of secrecy. For at least the past decade, the big manufacturing companies have kept a low profile, hiding behind the creed of commercial confidentiality, claiming they can’t reveal their recipes because of competition. Instead, they leave it to retailers to field any searching questions from journalists or consumers. In turn, retailers drown you in superfluous, mainly irrelevant material. The most persistent inquirers may be treated to an off-the-peg customer reply from corporate HQ, a bland, non-specific reassurance such as, “Every ingredient in this product conforms to quality assurance standards, EU regulations, additional protocols based on the tightest international requirements, and our own demanding specification standards.”
I spent years knocking on closed doors, and became frustrated by how little I knew about contemporary food production. What happens on the farm and out in the fields is passably well-policed and transparent. Abattoirs undergo regular inspections, including from the occasional undercover reporter from a vigilante animal welfare group, armed with a video camera. My growing preoccupation was instead just how little we really know about the food that sits on our supermarket shelves, in boxes, cartons and bottles – food that has had something done to it to make it more convenient and ready to eat.
Eventually, contacts within the industry provided me with a cover that allowed me to gain unprecedented access to manufacturing facilities, as well as to subscriber-only areas of company sites, private spaces where the chemical industry tells manufacturers how our food can be engineered. Even with 25 years of food chain investigations under my belt, it was an eye-opener.
Anything that comes in a box, tin, bag, carton or bottle has to bear a label listing its contents, and many of us have become experts at reading these labels. But many of the additives and ingredients that once jumped out as fake and unfathomable have quietly disappeared. Does this mean that their contents have improved? In some cases, yes, but there is an alternative explanation. Over the past few years, the food industry has embarked on an operation it dubs “clean label”, with the goal of removing the most glaring industrial ingredients and additives, replacing them with substitutes that sound altogether more benign. Some companies have reformulated their products in a genuine, wholehearted way, replacing ingredients with substitutes that are less problematic. Others, unconvinced that they can pass the cost on to retailers and consumers, have turned to a novel range of cheaper substances that allow them to present a scrubbed and rosy face to the public…
[continues at the Guardian]

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