Monday 16 February 2015

WHY A FAKE ARTICLE TITLED "CUCKOO FOR COCOA PUFFS?" WAS ACCEPTED BY 17 MEDICAL JOURNALS

As a medical researcher at Harvard, Mark Shrime gets a very special kind of spam in his inbox: every day, he receives at least one request from an open-access medical journal promising to publish his research if he would only pay $500.

"You block one of them with your spam filter and immediately another one pops up," Shrime, an MD who is pursuing a PhD in health policy, tells me.
These emails are annoying, for sure, but Shrime was worried that there might be bigger issues at stake: What exactly are these journals publishing and who is taking these journals to be credible sources of medical information?
Shrime decided to see how easy it would be to publish an article. So he made one up. Like, he literally made one up. He did it using www.randomtextgenerator.com. The article is entitled "Cuckoo for Cocoa Puffs?" and its authors are the venerable Pinkerton A. LeBrain and Orson Welles. The subtitle reads: "The surgical and neoplastic role of cacao extract in breakfast cereals." Shrime submitted it to 37 journals over two weeks and, so far, 17 of them have accepted it. (They have not "published" it, but say they will as soon as Shrime pays the $500. This is often referred to as a "processing fee." Shrime has no plans to pay them.) Several have already typeset it and given him reviews, as you can see at the end of this article. One publication says his methods are "novel and innovative"!. But when Shrime looked up the physical locations of these publications, he discovered that many had very suspicious addresses; one was actually inside a strip club.
WHEN SHRIME LOOKED UP THE PHYSICAL LOCATIONS OF THESE PUBLICATIONS, HE DISCOVERED THAT MANY HAD VERY SUSPICIOUS ADDRESSES; ONE WAS ACTUALLY INSIDE A STRIP CLUB.

Many of these publications sound legitimate. To someone who is not well-versed in a particular subfield of medicine—a journalist, for instance—it would be easy to mistake them for valid sources. "As scientists, we’re aware of the top-tier journals in our specific sub-field, but even we cannot always pinpoint if a journal in another field is real or not," Shrime says. "For instance, the International Journal of Pediatric Otorhinolaryngology is the very first journal I was ever published in and it’s legitimate. But the Global Journal of Pediatric Otorhinolaryngology is fake. Only someone in my field would know that."

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