Project Titan by Apple Is Well Under Way

 

Project Titan  by “Apple” is well known for its super-stylish products and pristine quality. Quite recently, the brand had come up with automotive ambitions. Well, this project has not been too good for the brand. A lot of engineers lost jobs and were asked to find new positions within the company. This is because the brand has dropped its idea to make a car! The automotive team at apple had thousands of workers. Some of these employees left Apple on their own, while few others were sacked!

A Great Initiative

The automotive department stressed on the development of an initiative called “Project Titan”. Currently, Project Titan is refocused on other autonomous driving artifacts and systems. This gives Apple the freedom to partner with many other existing car manufacturers. As a result, Apple will be able to ask carmakers to design and build their vehicle. According to sources, the brand kept the number of employees in Project Titan steady. In fact, they hired many new engineers with focus on Project Titan.

Rules from Above

Executives at Apple have given the project a new, strict deadline. They want this car team to produce measurable results by the end of next year. Apple executives look for a self-driving system. This would help the senior officials make better and firmer decisions. However, we asked Tom Neumay for a comment –  and needless to say the Apple spokesman doesn’t have anything to say on this for us.

The Others

Apple is not the only brand to understand that software updates and mobile gadgets cannot ensure automotive success! Google learnt the challenge in building vehicles few years back! With Google’s car project that faded very quickly. Technical investors are very ambitious; they tend to keep huge profit margins on their car projects. On the other hand, standard car manufacturers survive with sensible profit levels (that are well below 10%). Let’s see if Apple can take the bite out of this idea anytime soon.

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